Interview with Yuko Yamaguchi (Hello Kitty Designer)
AbstractWe conducted an interview with Ms. Yuko Yamaguchi, the third designer to be responsible for Hello Kitty, asking about her approach to “cuteness” regarding the world-famous character design of...
View ArticleCuteness in China
AbstractCuteness in Chinese is written as 可爱 (kě ài), which literally means “worth loving.” In this chapter, we first review the evolution of the meaning of cuteness in Chinese literature. Then, we...
View ArticleIntroduction
AbstractIn our own lives, many of us have enjoyed playing as children with cute teddy bears, dolls, and/or other toys. When we began to read a language, illustrated stories often depicted cute, cuddly...
View ArticleCuteness Design: Interview with Wentao Wang, Senior User-Experience Designer,...
AbstractThe following interview with Wentao Wang, Senior User-Experience Designer at Baidu, Beijing, China (see Fig. 6.1) occurred via Skype on 22 November 2015 by book co-author Prof. Xiaojuan Ma,...
View ArticleConclusions
AbstractThe importance of cuteness in the design of products and services worldwide has increased significantly over the past several decades, making it imperative that engineers and designers,...
View ArticlePasigraphy: Universal Visible Languages
AbstractThe author explains universal visible languages and discusses several examples from history. He focuses in particular on LoCoS, invented by Yukio Ota in 1964.
View ArticleCuteness Engineering and UX Design
AbstractThe authors conducted initial research/analysis of cuteness, especially in east Asian countries, and its existing/potential use in computer-based products/services worldwide. They provide a...
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